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Sunday, June 11th
10:30 A.M.

Brian McCullough

The Art of the Advertorial:

Writing Effective Sponsored Content for Commercial Clients

FREE OIW Workshop for Members


If you've ever wondered how to make money from freelance writing, this just might be the workshop for you!

One of the most effective marketing strategies for brand-building is through the placement of “advertorials” – paid advertising in the form of editorial-style articles – in print and online media.


Whether the client is a small business owner, a local school board, or some large not-for-profit organization, this type of client-sponsored advertising offers excellent opportunities for freelancers who can write compelling content, and work to a deadline.

This workshop is only available to OIW members. If you would like to attend, please email us (click the button)

Long-time OIW member Brian McCullough is a professional writer-editor, and multi-disciplined workshop presenter with more than 40 years of experience. A successful freelancer, he has written more than 150 advertorials and special feature articles for Postmedia Content Works and other clients.

Audience and Lecturer


Join us on Tuesday, June 13 for OIW's Annual Members Reading Night. An amazing evening of poetry, prose and good company. 

Details will be available closer to the date, but in the meantime, start honing the piece that you'd like to share. We can't wait to hear it!

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